Blue Diamond to take over redeveloped Redfields Garden Centre

Redfields Garden Centre in Fleet, Hampshire is to be redeveloped with Blue Diamond taking over the new centre after owners Malcolm and Anne Goater decided to lease the business to the Guernsey-based group.

Blue Diamond will take over a new £5m, 6,000sqm centre, with builders on the site starting in 2011 and Redfields trading throughout.

Redfields owner Malcolm Goater said: "The family couldn't finance the running of the garden centre and the rebuilding. We were impressed with Blue Diamond's retailing skills so they are taking on a long lease and we are committed to building a new centre as soon as possible."

He added that having fought for planning permission over a long number of years, a new site was finally agreed by the planners last summer.

Blue Diamond MD Alan Roper said: "Redfields is a very well run centre with massive potential and when the redevelopment is complete it will be amongst the UK's best centres."

The deal extends Blue Diamond's garden centre presence in the UK to ten centres with a further two in the Channel Islands.

Goater said: "We are very pleased that Blue Diamond will be running the garden centre.  They are one of the best operators in the Country and will move the garden centre forwards."

Mike Gilbert of Gilbert Evans acted for Redfields Garden Centre.

Redfields will leave Choice Marketing as a result of the changes.

Goater said: "Both Anne and I have been so pleased to be a member of Choice Marketing during the four years of our membership. The business has benefited enormously from us being a member in terms of rebates, discounts, marketing opportunities, pooling resources and sharing of information.

"Something that is very difficult nowadays for an independent garden centre. On a personal level we have made many friends and we would certainly recommend joining the Group to anyone. The camaraderie is brilliant and it has been a pleasure to be part of a forward thinking and proactive buying and marketing group"

Paul Elding, chairman of Choice Marketing, said "We are very sorry to be losing Redfields from the Group but it will be good to see the new centre finally being built after all their hard work and determination with their local planners. Malcolm and Anne will be sorely missed and we wish them both well for the future".

Choice Marketing, established in 2002, has 25 members within the group with a combined turnover in excess of £60m.

Have you registered with us yet?

Register now to enjoy more articles and free email bulletins

Sign up now
Already registered?
Sign in

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Read These Next

Is local 'reveg' a commercial opportunity in the UK?

Is local 'reveg' a commercial opportunity in the UK?

Botanist Dr Trevor Dines suggests there are commercial opportunities for local seed supply in the UK.

What next for Bunnings UK after massive write-down?

What next for Bunnings UK after massive write-down?

Australian analysts suggest Wesfarmers could pull out of the UK following the continued woes of Bunnings/Homebase UK & Ireland, but is there a way forward for the 250-store DIY/garden centre group?

Business planning - cash-flow management

Business planning - cash-flow management

Wider market volatility can have a big impact on cash flow but there are ways to avoid problems, Neville Stein explains.

Follow us on:
  • Facebook
  • LinkedIn
  • Twitter
  • Google +
Horticulture Jobs
More Horticulture Jobs

Horticulture Week Top 100 GARDEN CENTRES 2017

See our exclusive ranking of garden centre performance by annual turnover. 

Garden Centre Prices

Peter Seabrook

Inspiration and insight from travels around the horticultural world

Read more Peter Seabrook articles

Neville Stein

Business advice from Neville Stein, MD of business consultancy Ovation

Read latest articles


Free to subscribers, the essential guide for professional plant buyers

Download your copy