Blue Diamond to launch in-store TV channel

Blue Diamond Group has appointed Retail Digital Networks (formerly Simply Digital Networks) to create bespoke TV coverage for its 12 centres.

Retail Digital Networks, the company behind Gardening TV, an in-store channel broadcasting in 45 garden centres throughout the UK and Ireland, will design and manage Blue Diamond TV.

Blue Diamond managing director Alan Roper said: "We like to innovate and are always looking at ways to keep customers informed about latest products, garden styles and advice.

"Having our own TV channel is an ideal way to convey that information. It sits perfectly with our focus and determination to offer the highest levels of service.

"Content will be updated on a day-to-day basis allowing us to communicate with our customers, while enjoying the benefits of the national advertising campaigns which roll out on Gardening TV, helping us to promote products directly at the point of sale."

Retail Digital Networks chief operating officer Daniel Anders said:

"We're delighted to be working with the Blue Diamond Group as they own some of the finest garden centres in the UK.

"Blue Diamond TV will be operated using the 3M content management system and when all 12 garden centres are installed we will have extended our digital TV reach to an average monthly footfall of over six million people."

Six 40" screens will be installed throughout each garden centre, including within the restaurant and at the checkout.

Aside from bespoke content specific to each centre, the channel content also includes seasonal gardening tips presented by Charlie Dimmock, a gardening quiz, news and weather, generic seasonal content and national advertising campaigns.


Have you registered with us yet?

Register now to enjoy more articles and free email bulletins

Sign up now
Already registered?
Sign in

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Read These Next

Garden centre profile: Hulme Community Garden Centre, Manchester

Garden centre profile: Hulme Community Garden Centre, Manchester

High environmental standards, community work and support for local suppliers are all lessons for the wider garden retail industry, Matthew Appleby discovers.

How can garden centres reduce plastic use?

How can garden centres reduce plastic use?

Garden retailers are under pressure to use less plastic as the Government's new 25-year environment plan seeks to introduce a wave of measures to reduce pollution.

Will peat use be taxed or banned?

Will peat use be taxed or banned?

The Government has made strong statements on peat reduction in its new 25-year environment plan, published in January.


Follow us on:
  • Facebook
  • LinkedIn
  • Twitter
  • Google +
Horticulture Jobs
More Horticulture Jobs

Horticulture Week Top 100 GARDEN CENTRES 2017

See our exclusive ranking of garden centre performance by annual turnover. 

Garden Centre Prices

Peter Seabrook

Inspiration and insight from travels around the horticultural world
 

Read more Peter Seabrook articles

Neville Stein

Business advice from Neville Stein, MD of business consultancy Ovation
 

Read latest articles