Blooms of Bressingham publishes ibook catalogue

Perennial specialist Blooms of Bressingham is publishing its perennials catalogue as an iBook available for iPads.

The company claims that this is the first time a plant company has used this form of electronic media to showcase its varieties.

The format will allow customers to browse high quality images faster than on a website and without an internet connection once the book has been downloaded.

It will include multiple images showing close-up details, garden habit, pot presentation and seasonal colour changes, giving customers more detailed information than is generally available in printed catalogues.

Blooms of Bressingham president Gary Doerr said: "We are proud to be among the industry’s leaders in embracing new media and making the most of the opportunities it presents for better communications with all in our supply chain. Our industry relies heavily on images for both purchasing decisions and sales assistance. The iBook format is by far the most superior way of sharing these."

The iBook is available for iPad only and can be downloaded for free by subscribers to the Blooms of Bressingham mailing list. For more information click here

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