Blooms of Bressingham launches "Rozanne Experiment" to reach new gardening consumers

Blooms of Bressingham has launched the "The Rozanne Experiment" with WindFarm Marketing, releasing a series of "social-digital" marketing initiatives designed to reach the new gardening consumer.

Geranium Rozanne
Geranium Rozanne
Consultant David Arnold said: "As we began setting the stage for our new campaign one thing became very clear. This could be an important learning exercise for us and our many friends in the industry.

"If we’re able to crack the code on how we’ll introduce gardening and garden plants to a new group of young consumers, we’ll have taken one giant step forward for the future of our industry."

Arnold is asking the industry to look at the website which includes sections on the story of the plant which was voted RHS Chelsea Flower Show of the Century in 2013, and send a 'selfie' along with a quote that he can put in the queue for future postings on the site.



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