Best Wildlife or Pets Department - Cadbury Garden & Leisure

The Cadbury pets and aquatics department generates more than £1.2m per annum, the highest within the Garden & Leisure group. Sales have seen an increase of 15 per cent in the past year.

Best Wildlife or Pets Department - Cadbury Garden & Leisure - image: Cadbury Garden & Leisure
Best Wildlife or Pets Department - Cadbury Garden & Leisure - image: Cadbury Garden & Leisure

The department has become a major part of the overall business. It covers 750sq m and features living displays and innovative products for furry, feathered, finned and scaly pets. The department is a natural draw for children and adults.

Aquatics has been refitted over the past year. The aquarium wall was replaced by a new system of tanks, filters and pumps. A large LCD TV screen is in the centre and cycles through a series of how-to movies from OATA. The mayor and mayoress of Weston-super-Mare opened the department. Loyalty card members received invitations and discounts. Fish sales have risen 35 per cent and overall aquatic sales by 10 per cent.

The pet department was refitted second, with a redesign, new animal pods offering the best in comfort and style to maximise visibility without compromising safety, and shelter for pets. There are new graphics too.

To launch the department, Garden & Leisure ran a 'pets do the funniest things' children's photo competition with a VIP prize including meeting a marmoset, skunk and armadillo. Overall sales are up 15 per cent.

Staff in the department have courses available to them, including those from PCT, OATA, Cedar and various sales courses.

Garden & Leisure supply free pet care leaflets that are now available to view via scanning a QR code.

The centre has a 10-point checklist and pet operations manual to ensure the highest standards in animal care.

It offers a wide range of pets and has a new own-brand fish food range.

Events include a partnership with local vets Watkins and Tasker, family fun days, dog shows, charity support and dog grooming hosting.

Promotions include a Bring Back the Great British Pond campaign, offers, supplier support, price match guarantee and carry-to-car service.

- Judge's comment

"Responsible attitude to pet retailing and animal welfare" - Marc Rosenberg

- PATS 2013 is the UK's premier national showcase of the pets and aquatics trades bursting with buying opportunities in the spring at Sandown Park and Harrogate in the autumn.


Have you registered with us yet?

Register now to enjoy more articles and free email bulletins

Sign up now
Already registered?
Sign in

Read These Next

Aster

Aster

Brightening up gardens in autumn, these daisies are seen as a gem in the gardener's arsenal, writes Miranda Kimberley.

What are the garden centre trends from the Glee trade show?

What are the garden centre trends from the Glee trade show?

Plastic, peat and glyphosate reduction, one-stop shop suppliers, slug control, shrub replacement, lawn fixing, solar technology and heat-loving plants such as agapanthus were among the top trends at Glee this year.

How is the garden product market responding to renewed pressure on glyphosate?

How is the garden product market responding to renewed pressure on glyphosate?

Shifts are taking place in the market for garden weedkillers in the UK


Follow us on:
  • Facebook
  • LinkedIn
  • Twitter
  • Google +
Horticulture Jobs
More Horticulture Jobs

Horticulture Week Top 100 GARDEN CENTRES 2017

See our exclusive RANKING of garden centre performance by annual turnover plus the FULL REPORT AND ANALYSIS of the market drawing on our garden retail industry-exclusive research

Garden Centre Prices

Peter Seabrook

Inspiration and insight from travels around the horticultural world
 

Read more Peter Seabrook articles

Neville Stein

Business advice from Neville Stein, MD of business consultancy Ovation
 

Read latest articles

PLANT SUPPLIERS GUIDE

Free to subscribers, the essential guide for professional plant buyers
 

Download your copy