Best Themed Promotion - Fermoy's

Fermoy's has always had a strong affiliation with fresh produce, selling plants in the garden centre and food in the farm shop.

Best Themed Promotion - Fermoy's - image: Fermoy's
Best Themed Promotion - Fermoy's - image: Fermoy's
So the Devon-based garden centre's management jumped at the opportunity to promote grow your own at this year's Exeter Festival of Food & Drink.

Fermoy's branded its marquee with its "eat well grow well" logo and filled the space with fun "enticers" such as a compost cafe that encouraged children to make their own compost involving milkshake cups, kitchen waste, grass cuttings and lots of mess.

Trolleys of fresh herbs and vegetable plants were offered for sale with members of the local allotment society on hand to offer help and tips.

The star of the show was TV presenter Toby Buckland, who gave a masterclass on tomato growing. Throughout the weekend the garden centre organised talks and demonstrations with its suppliers, including encouraging insects into the garden, making edible hanging baskets and cooking fruit and vegetables.

Meanwhile, three show allotments created by winners of the Schools Allotment Competition demonstrated to families how much fun children can have growing and eating vegetables. It spurred a 17 per cent redemption take up on coupons handed out and 1,000 email addresses added to the monthly news letter.

In the week following the promotion, grow your own sales were up 12 per cent because of interest created and publicity generated and Fermoy's now leads the way in the grow your own market to their customers.

Have you registered with us yet?

Register now to enjoy more articles and free email bulletins

Sign up now
Already registered?
Sign in

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Read These Next

Business planning - Demand management

Business planning - Demand management

Seasonal demand may be inevitable but peaks and troughs can be managed to minimise business impact, Neville Stein explains.

What impact will 2017 results have on garden centres' plans for 2018?

What impact will 2017 results have on garden centres' plans for 2018?

Modest growth in 2017 means some garden centres are looking towards rebuilds, extensions and new acquisitions to find growth in a maturing market.

Is local 'reveg' a commercial opportunity in the UK?

Is local 'reveg' a commercial opportunity in the UK?

Botanist Dr Trevor Dines suggests there are commercial opportunities for local seed supply in the UK.

Follow us on:
  • Facebook
  • LinkedIn
  • Twitter
  • Google +
Horticulture Jobs
More Horticulture Jobs

Horticulture Week Top 100 GARDEN CENTRES 2017

See our exclusive ranking of garden centre performance by annual turnover. 

Garden Centre Prices

Peter Seabrook

Inspiration and insight from travels around the horticultural world

Read more Peter Seabrook articles

Neville Stein

Business advice from Neville Stein, MD of business consultancy Ovation

Read latest articles


Free to subscribers, the essential guide for professional plant buyers

Download your copy