Best Single Site Business Refurbishment, Refit or Extension - Winner: Tendercare Nurseries

Homeowners are seeking quality products, professionally designed and installed, that enhance and add value to their properties as well as adding enjoyment to their busy lives.

Best Single Site Business Refurbishment, Refit or Extension - Winner: Tendercare Nurseries
Best Single Site Business Refurbishment, Refit or Extension - Winner: Tendercare Nurseries

Ideally placed and eager to meet the growing demands for the gardens designed to cater for this trend, Tendercare is determined to broaden its focus from specimen plants to embrace the potential with other companies interested in selling to the same customer base. Relationships already existed with Easigrass, for whom Tendercare is franchise holder, Crown Pavilions and HSP Buildings.

Sculpture by David Harber and furniture from Gaze Burvill had previously been displayed at the nursery and events featuring other guest brands, such as Aston Martin cars, used the site as a venue.

Associations were strengthened when the idea of a substantial destination site was proposed, with products displayed in a design-led way and joint marketing initiatives to bring customers responsive to the multiple brand experience and wishing to make major purchases.

Work began in March 2016 with a target date for a first launch in late September. Fordingbridge was contracted to design and install new wings and to refurbish the weatherproof selling area. The works included major groundworks, lighting, heating, water features and a cinema room.

Crown Pavilions installed 12 new buildings within garden settings to show styles of pots, planters, water features, garden ornaments and sculptures as well as specimen plants. Tendercare became approved stockist of many of the items being displayed and worked with the suppliers and manufacturers on increasing exposure via advertising and website promotion.

The partner companies involved and Tendercare itself have seen increased sales since the launch in September. Tendercare is now in discussions with several other brands - including glasshouse, stone paving, decking, trellis, outdoor cooking and pizza oven suppliers - to see how they might become involved.

Highly commended

Frensham Garden Centre


Have you registered with us yet?

Register now to enjoy more articles and free email bulletins

Sign up now
Already registered?
Sign in

Read These Next

Follow us on:
  • Facebook
  • LinkedIn
  • Twitter
  • Google +


Horticulture Week

The latest developments concerning coronavirus for horticulture industry professionals involved in buying or selling garden products and plants or producing and participating in horticultural shows and events.
Horticulture Jobs
More Horticulture Jobs

Horticulture Week Top 150 GARDEN CENTRES 2019

See our exclusive RANKING of garden centre performance by annual turnover plus the FULL REPORT AND ANALYSIS of the market drawing on our garden retail industry-exclusive research

Garden Centre Prices

Peter Seabrook

Inspiration and insight from travels around the horticultural world

Read more Peter Seabrook articles

Neville Stein

Business advice from Neville Stein, MD of business consultancy Ovation

Read latest articles