Best New Retail Product

Winner: Love the Glove, Burgon & Ball

The concept of the Love the Glove range is about bringing style and fashion into gardening gloves through colour, pattern and materials. Love the Glove is a technical, high-performing gardening glove, but most importantly a desirable product.

The range is aimed at the female gardener, which is a large market because women make more than 70 per cent of all purchases in garden centres. There are 12 stylish designs, each available in two sizes - small/medium and medium/large.

Market research of existing gardening gloves identified a gap in the market. Technical gardening gloves are available, usually made of plain materials, as well as pretty patterned gloves, usually made of thin cotton material, but no gloves bring together functionality and fashion. Love the Glove addresses this gap.

The range features on-trend patterns, bright colours and fashion-led materials including denim and metallic leather. Each of the patterns has been exclusively designed by Burgon & Ball.

Technical features include elastane-rich backs and ultra-soft-feel palms and fingers that do not stiffen once dried, for a snug and comfortable fit. They are manufactured from tough, hard-wearing materials and are ergonomically designed with padded palms for extra protection.

Two-way stretch regulates hand temperature and improves dexterity. The wrist strap provides a snug fit and stops debris dropping into the machine-washable glove. The range is presented to appeal not only to the gardener but also to those looking for a gardening gift.

The gloves are merchandised on a simple but effective mobile display stand. This highlights the product with strong, informative point of sale, a cute potting shed aesthetic and is totally flexible. It is fitted with castors, which makes it easy to move within the store at any time. The display stand is also compact at only 46cm wide and deep.

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