Best New Retail Product Non-Gardening - Winner: Eureka! Solar Light Bulb, Smart Garden Products

The Eureka! Solar Light Bulb launched in 2016 and has been a hit product in garden centres nationwide.

Best New Retail Product Non-Gardening - Winner: Eureka! Solar Light Bulb, Smart Garden Products
Best New Retail Product Non-Gardening - Winner: Eureka! Solar Light Bulb, Smart Garden Products

It creates ambient lighting in the garden with unique solar lights that look fantastic hanging in a tree or along a fence.

Each light bulb comes with a crocodile clip for attaching to trees or fences and four white LEDs that light up inside the bulb. They charge in direct sunlight, automatically illuminate at night, measure 14cm high by 7cm wide and come with a with a suggested retail price of £3.99. Easy to hang from trees, shrubs and parasols, they can add more fun to any outside party.

Eureka! takes a steer from the current trend for retro design using the classic light bulb design. Solar power means no wires but instant light, as well as making the product easy to move around the garden.

The solar light bulb has already sold more than five times the anticipated annual volume since it was launched and is one of many garden centres' top sellers.

The product is supplied in attractive merchandising as well as a free-standing unit that drives impulse purchasers, with multiple purchases common.

Finalists

Briers: Neoprene Navy Rubber Wellington Boots, New Kids Collection

Burgon & Ball: Creaturewares, Poc-kit Gardener's Utility Belt, Dig the Glove in Tweed

Smart Garden Products: Glass Poppy Table, Poppy Solar Flower, Solar Bluebell Flower

SEE ALL GARDEN RETAIL AWARDS 2017 WINNERS


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