Best New Retail Product Growing - Winner: Seedball

Seedball provides a simpler means for growing wild flowers from seed, removing the need for complex propagation and providing a better germination rate compared with scattered seed.

Best New Retail Product Growing - Winner: Seedball
Best New Retail Product Growing - Winner: Seedball

Each Seedball is essentially its own mini ecosystem. Seeds are mixed with clay, peat-free compost and a smidgen of chilli powder, then rolled into a small ball, 1cm in diameter.

This makes it super easy to scatter and the optimum size to break down when in contact with water. The mix of ingredients optimises seed growth, reduces seed predation and ensures that no gardening expertise is required by the customer.

The dry clay acts as a protective casing against common seed predators such as ants, mice and birds. When enough rain permeates the clay, the seed inside begins to germinate, helped by the nutrients and minerals in the balls. The chilli powder continues to deter predators while the Seedball slowly degrades and the seeds sprout.

The brand has a clear set of conservation and sustainability values. It encourages conservation of pollinators and native wild flowers with specific bee and wild flower mixes. There is a large social media following and campaigns such as #nomow to encourage councils to grow wild flowers on road verges instead of mown grass. The #peatfree pledge has gained support from Ecotricity and Plantlife.

The product offers people a reason to grow wild flowers - conservation - and a simple way to do so. It is pitched at the mass market rather than a niche guerrilla garden market. All profits go to an eco-social enterprise run by conservation/sustainability scientists.

With little in the way of investment, the business and brand have built up through word of mouth to be stocked at retailers such as Kew Gardens, which has a co-branded design on a tin, the National Trust, Petersham Nurseries, Clifton Nurseries and the Gardens Group.


Bord Na Mona Growise Pro 5 Premium Range

Remin Volcanic Rock Dust

Topbuxus Health-Mix & Topbuxus Carpet

Highly commended

Peckish Easy Feeder, Westland Horticulture


Have you registered with us yet?

Register now to enjoy more articles and free email bulletins

Sign up now
Already registered?
Sign in

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Read These Next



These elegant plants feature a variety of striking flower shapes in a range of colours, writes Miranda Kimberley.

How do garden centres and growers deal with anti-neonicotinoid lobbying?

How do garden centres and growers deal with anti-neonicotinoid lobbying?

Defra secretary of state Michael Gove's tough new stance on neonicotinoids has increased the focus on garden centres, which are accused of selling plants dosed with the pesticides that are linked to declining bee health.

Business planning: The labour challenge

Business planning: The labour challenge

With staffing becoming increasingly problematic, Neville Stein looks at the alternatives to finding good recruits.

Follow us on:
  • Facebook
  • LinkedIn
  • Twitter
  • Google +
Horticulture Jobs
More Horticulture Jobs

Horticulture Week Top 100 GARDEN CENTRES 2017

See our exclusive ranking of garden centre performance by annual turnover. 

Garden Centre Prices

Peter Seabrook

Inspiration and insight from travels around the horticultural world

Read more Peter Seabrook articles

Neville Stein

Business advice from Neville Stein, MD of business consultancy Ovation

Read latest articles