Best New Retail Product Growing - Winner: Seedball

Seedball provides a simpler means for growing wild flowers from seed, removing the need for complex propagation and providing a better germination rate compared with scattered seed.

Best New Retail Product Growing - Winner: Seedball
Best New Retail Product Growing - Winner: Seedball

Each Seedball is essentially its own mini ecosystem. Seeds are mixed with clay, peat-free compost and a smidgen of chilli powder, then rolled into a small ball, 1cm in diameter.

This makes it super easy to scatter and the optimum size to break down when in contact with water. The mix of ingredients optimises seed growth, reduces seed predation and ensures that no gardening expertise is required by the customer.

The dry clay acts as a protective casing against common seed predators such as ants, mice and birds. When enough rain permeates the clay, the seed inside begins to germinate, helped by the nutrients and minerals in the balls. The chilli powder continues to deter predators while the Seedball slowly degrades and the seeds sprout.

The brand has a clear set of conservation and sustainability values. It encourages conservation of pollinators and native wild flowers with specific bee and wild flower mixes. There is a large social media following and campaigns such as #nomow to encourage councils to grow wild flowers on road verges instead of mown grass. The #peatfree pledge has gained support from Ecotricity and Plantlife.

The product offers people a reason to grow wild flowers - conservation - and a simple way to do so. It is pitched at the mass market rather than a niche guerrilla garden market. All profits go to an eco-social enterprise run by conservation/sustainability scientists.

With little in the way of investment, the business and brand have built up through word of mouth to be stocked at retailers such as Kew Gardens, which has a co-branded design on a tin, the National Trust, Petersham Nurseries, Clifton Nurseries and the Gardens Group.

Finalists

Bord Na Mona Growise Pro 5 Premium Range

Remin Volcanic Rock Dust

Topbuxus Health-Mix & Topbuxus Carpet

Highly commended

Peckish Easy Feeder, Westland Horticulture

SEE ALL GARDEN RETAIL AWARDS 2017 WINNERS


Have you registered with us yet?

Register now to enjoy more articles and free email bulletins

Sign up now
Already registered?
Sign in

Read These Next

What products will combat viruses in the workplace?

What products will combat viruses in the workplace?

Exclusive: Haskins Garden Centres' Julian Winfield interview

Exclusive: Haskins Garden Centres' Julian Winfield interview

Haskins Garden Centres chief executive officer Julian Winfield speaks to Horticulture Week about how the group has coped with the coronavirus lockdown and its plans for the future.

15 horticulture winners and 10 strugglers this week to 17 July

15 horticulture winners and 10 strugglers this week to 17 July


Follow us on:
  • Facebook
  • LinkedIn
  • Twitter
  • Google +

 

Horticulture Week

The latest developments concerning coronavirus for horticulture industry professionals involved in buying or selling garden products and plants or producing and participating in horticultural shows and events.
Horticulture Jobs
More Horticulture Jobs

Horticulture Week Top 150 GARDEN CENTRES 2019

See our exclusive RANKING of garden centre performance by annual turnover plus the FULL REPORT AND ANALYSIS of the market drawing on our garden retail industry-exclusive research

Garden Centre Prices

Peter Seabrook

Inspiration and insight from travels around the horticultural world
 

Read more Peter Seabrook articles

Neville Stein

Business advice from Neville Stein, MD of business consultancy Ovation
 

Read latest articles