Malcolm Scott Consultants worked on steering consent for the plans, which included a shop extension, a coffee shop, warehouse, mezzanine office and the enclosed 3,750sq m outdoor area. Because it was sited in the green belt, the application emphasised the planteria and this helped gain approval for 2,000sq m of work, says Millbrook.
Woodhouse says the new area combines the basic need to merchandise plants with an inspiring sales environment. Browsing quietness was a key component after looking at competitors such as local DIY stores, television shopping channels, Dobbies, other garden centres and tourist attractions and the internet.
Rather than the gridiron layout, Millbrook has built a curved planteria with planting "cameos" after it found that 60 per cent of plants are bought on impulse so customers need to feel relaxed. Millbrook expects the new planteria's sales to increase by 15 per cent in its first year of operation.
Scotsdales Garden Centre
Have you registered with us yet?
Register now to enjoy more articles and free email bulletinsSign up now