Best Agronomist - Winner John Sedgwick, Produce World Group

John Sedgwick joined Produce World Group in 2014 as head of strategic agronomy following the acquisition of Fenmarc's roots business.

Best Agronomist - Winner John Sedgwick, Produce World Group
Best Agronomist - Winner John Sedgwick, Produce World Group

Working across the full range of Produce World Group crops including alliums, brassicas, roots and potatoes, John plays a key, pivotal role between growers, agronomists, procurement and commercial colleagues and customers.

His passion for knowledge and attention to detail are outstanding, say his colleagues. As is his commitment to applying practical science on farm.

One of Produce World's growers, James Foskett of Foskett Farms, says: "I have a huge amount of respect and admiration for John. He has outstanding professionalism and an excellent approach to driving joined-up thinking between sales, procurement, agronomy and farm teams."

In his first year, John has re-energised the agronomy function, delivering more effective crop intelligence and developing grower engagement platforms including knowledge exchange days and colleague education sessions. This commitment to grower engagement has seen him develop a series of half-day meetings for growers in key categories to facilitate knowledge transfer from experts in the field, as well as between growers.

Meanwhile, he has led a programme to improve crop knowledge among colleagues across the Produce World Group business, particularly in the commercial and operational teams.

This includes the development of printed and online materials, as well as a series of half-day introductions to key crops including hands-on experience.

Summing up, Produce World Group commercial director Matt Starbuck explains: "We take a total supply chain approach that is built upon anticipating future challenges to make our customers' brands as resilient as possible.

"This means continually improving our efficiency and standards with our farms and grower partners as well as significant investment in consumer insight to deliver relevant points of difference that add value to the categories we work in. The work that John does is essential to every aspect of that approach."


De Lacy Executive recruits for UK and international clients with vacancies in agriculture, horticulture, fresh produce and fruit. It engages at all levels from graduate through to senior executive and in disciplines ranging from production to technical and commercial.

Have you registered with us yet?

Register now to enjoy more articles and free email bulletins

Sign up now
Already registered?
Sign in

Read These Next

Is leaving the EU an opportunity to harness the potential of agri-tech?

Is leaving the EU an opportunity to harness the potential of agri-tech?

A group of leading industry and research figures has agreed a series of agri-tech measures that will be recommended to Government as a means of making British farming more profitable and productive post-Brexit.

What do fruit and vegetable growers hope for from a renationalised farming policy?

What do fruit and vegetable growers hope for from a renationalised farming policy?

Defra's "Health & Harmony" consultation paper, which closed for responses this week, has given growers and their representative bodies a chance to shape the largest reformulation of farming and land-use policy in nearly half a century.

Protected Cropping Structures - Polytunnels

Protected Cropping Structures - Polytunnels

Cost factors, ventilation benefits and the ability to fit new advanced films are some of the reasons behind the popularity of these structures, says Sally Drury.

Follow us on:
  • Facebook
  • LinkedIn
  • Twitter
  • Google +

Horticulture Week Top UK FRUIT PRODUCERS

See our exclusive ranking of fruit producers by annual turnover. 

Horticulture Jobs
More Horticulture Jobs

Pest & Disease Tracker bulletin 

The latest pest and disease alerts, how to treat them, plus EAMU updates, sent direct to your inbox.

Sign up here

Professor Geoffrey Dixon

GreenGene International chair Geoff Dixon on the business of fresh produce production

Read Professor Geoffrey Dixon