Bent told a Garden Industry Manufacturers' Association business meeting: "We want to be the ultimate garden and home centre in the North West", shrugging off upcoming competition from the planned Next Home & Garden near Warrington.
Bent said: "If they bring more people into gardening, then fantastic. "The £13.5m turnover Bents, which forecast a five per cent increase in the year to 31 January, has a 10-year £9m long-term development programme.
Warrington Borough Council will discuss Bents plans later this month. Developments include a farm shop, concessions, a second retail storey and "more kerb appeal" due to start in the next two years.
- Plants: 60 per cent of hardy plants grown on site.
- Food: 95 per cent produced fresh in house.
- People: 350 staff - Loyalty clubs with discounts.
- Six mystery shopper and four audits a year.