"We are looking to build on this year's excellent performance at the flower trials at Westland in the Netherlands," said general sales manager Christian Kappler.
Benary was dropping out of pack trials in Holland but would continue to focus on the Californian pack trials, he said.
"In the interest of customer convenience, future participation in trade shows is going to be more targeted with a higher show density."
For three years in a row, Benary had been at the Westland flower trials, held in the Netherlands in June.
"The increasing internationality and diversity of the visitors to the trade show, and the ideal time of year are key factors in the firm's strategic expansion," said Kappler.
Benary expanded its company trial grounds his summer "to provide a quick and appealing overview of current new introductions".