Beekenkamp plans digital flower trials after Dutch FlowerTrials fall victim to coronavirus

June's Dutch FlowerTrials has been cancelled so Beekenkamp has launched a modern spin-off version of the FlowerTrials: the Flower Digi Trials.

Beekenkamp's Sirekit Mol said: “If people cannot come to the Flower Trials, we make sure that the Flower Trials come to them. By adapting the traditional Flower Trials to the Flower Digi Trials, we continue to live up to the slogan: 'Where plants meet people', only then digitally. We will ensure that all our customers, from grower to retail, from all countries are informed via at least digital means."

By means of vlogs, blogs, live videos, webinars, photos and other images, Beekenkamp Plants brings the range, the novelties and information to the grower, trade, retail and the press. The show garden will still be planted, so it can be followed digitally or live this summer.

Meanwhile, the RHS is planning a virtual Chelsea Flower Show and Horticulture Week has suggested virtual judging of plant of the year there and for the HTA National Plant Show, which has also been cancelled.


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