BBQ Factory Europe to bring New Zealand-style barbecues to UK

Former Garden Centre Association chairman Steve Myatt has set up BBQ Factory Europe to bring New Zealand-style barbecues to the UK.

Myatt sold his Warbreck Garden Centre in Cheshire this summer after 34 years to Richard Allison, the son of the former owners of Lady Green Garden Centre, which was sold to Klondyke last year.

BBQ Factory is a 30-year-old leading supplier of outdoor leisure and home-heating products in New Zealand.

This autumn sees the launch of a wide range of gas barbecues at both the Spoga and Glee shows. The range of "lifestyle-offering models to suit any consumer profile" has been dubbed "Kiwiosity".

The UK and European company is headed by Jeff Moore - who has 18 years' experience in the garden, leisure and barbecue markets -- along with Myatt.

Myatt, who has long-standing family and business connections in New Zealand, said: "There's not been an enormous amount of innovation in the barbecue market or many new players recently.

"The first half of this year was good for selling barbecues -- people are looking to buy new product and something different now."

Myatt said BBQ Factory Europe will sell "lower-middle to top-end" barbecues and will develop into other leisure markets. It will sell differentiated product to multiples and independent garden centres.

He added that "totally exclusive" products and tooling allows for bespoke models to be designed and created, offering product differentiation, promotional items or own-branding.

 

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