BBC previews details to help satify demands of viewers

Gardeners' World content to be released nine days before transmission, preparing retailers for demand

Growers and retailers have been given a boost by the BBC’s decision to release details of Gardeners’ World programme content up to nine days before transmission. The pilot scheme will run from April to July and is designed to help horticulture cater for demands. Information will be available in two parts — a “long list” of plants the programme intends to feature, but may edit, and a “confirmed list” of plants that will be published two-and-a-half days before broadcast. Horticultural Trades Association director general David Gwyther, who was instrumental in negotiating the deal, said: “We are pleased the Gardeners’ World production team is providing pre-broadcast information on the programme content. Although this is only a short period of notice, we believe that this is better than no warning.” A BBC representative said a “proven demand” had prompted the move, adding: “This will allow our viewers to prepare for the programme and allow the horticultural world to cater for viewers’ demands.” For details, see Producers of the BBC’s Gardens Through Time (HW, 19 February) will use images from HW’s predecessor Gardener’s Chronicle in the seven-part series, to be broadcast this spring. The programme was filmed at RHS Harlow Carr in North Yorkshire over the past 18 months, and the garden will be open to the public from July.

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