The company has introduced an organic slug bait to its range and sales teams are this week pushing the product at retailers including B&Q, Homebase and Tesco.
Bayer Garden UK head Tommy Gill said it would give a much-needed boost to slow sales.
"We need it because the business for January and February has been a disaster," Gill told HW.
"But I want to put the bad news behind us and look forward to a good season."
Gill said the improved weather would make a significant difference and he expected sales to be back on track within a month, when the new product - organic Bayer Garden Slug Bait - is on shelves.
Instead of using active ingredient metaldehyde, the organic product uses iron phosphate, which occurs naturally in the soil.
The Slug Bait was launched internally at Bayer Garden last Thursday (26 February).
"Products are normally launched in October, so it is an early-season surprise," added Gill.
"People are waiting that bit longer to place their orders this year but we are expecting a rush following the launch."