Bayer Garden sees big sales uplift

Bayer Garden says its pest and disease-related total sales have grown by 46.3 per cent year-on-year for the start of 2014, while the total market grew by 22.4 per cent.

In houseplant care the total market growth was 4.3 per cent compared to Bayer Garden’s growth of 18.1 per cent representing an increase in market share of 5.7 per cent.

Marketing head Paul Lerigo said: "We are delighted with our performance so far this year.  Ahead of the market in every key category is almost unprecedented but we are not complacent.  Our success can be attributed, in large part, to the work we have done in understanding better the in-store buying behaviour of shoppers in order to evolve our ranges, packaging and merchandising. 
"The radical development of our weedkiller range, for example, has provably cut the walk away rate and so driven up sales.
"We have seen total market sales bounce back in all categories this year compared to last year, which is natural considering the difference in weather.  But it is our sales and marketing strategies that have meant we have outperformed this natural boost."
Bayer stopped working with wholesaler Solus last month. Solus is still seeking a buyer.

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