Marketing head Paul Lerigo said: "Our website is packed with great information on pests and diseases and the best product to use to tackle a particular problem. And now it’s all available any time and any place.
"Our research says that once in store people often find it difficult to work out what product they need. With our website easily accessible on all sorts of mobile devices it’s like having your very own personal advisor in your pocket."
The mobile website opens with quick links to sections on Seasonal Advice, Products, the Plant Guide and a Store Locator.
"Using the Plant Guide, it’s easy to find a plant with the flower colour you want and that is suitable for your conditions.
"Similarly you can find the product you need based on different criteria such as the problem you’re addressing, your ultimate goal, or the format you need, whether, for example you want granules, concentrated or ready to use formulations and a natural or synthetic product.
"The way we’ve built the mobile website means all this can be done quickly and easily wherever you are, even if that’s looking at the product on the shelves. Leaving empty handed, frustrated by the complexities of garden care products is now a thing of the past."