BAR Rubra is designed to meet demand for fescues, which the company is anticipating due to the availability of a new selective herbicide to control several unawanted species.
It is a mixture of Chewings, slender creeping red and strong creeping red fescues, including the new fast-establishing cultivar Barmalia.
It is the latest in the all-fescue mixture range with BAR Fescue and BAR 22 suitable for greens and tees, and BAR 20 and BAR Rubra for fairways through to deep roughs.
Barenbrug research and development manger Jayne Leyland said greenkeepers should look to increase fescues on all areas of links, heathland and moorland courses.
She said: "Once you have got rid of unwanted grasses it is essential to overseed these areas with fescues, otherwise they will quickly become re-infested if left open and bare. Every area of the golf course demands different characteristics and performance from its fescues.
"Thanks to our extensive breeding programme, we have a diverse range of cultivars formulated into 100% fescue mixtures specifically designed to meet the demands and requirements of individual swards, whether in or out of play, throughout the course."
Leyland believes there is a problem with deep roughs becoming too dense through the ingression of broad-leafed grasses which cause slow play and look unsightly.
She added: "BAR Rubra has been specifically designed to produce fast-establishing, open, deep roughs that do not impede play as well as provide the aesthetic benefit of producing attractive seed heads. It also has excellent persistency for semi-roughs and its fast establishment is an essential characteristic for repairing bare areas."
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