Through a competition partnership with Lloyds/TSB, the Association of Professional Landscapers is set to benefit from huge exposure through a customer mailing by the bank to over one million of its customers.
The bank carries out a quarterly activity aimed at its 1.5 million credit-card customers with a leaflet featuring different competitions and offers. Customers can enter a range of competitions depending on the points that they have collected from using their credit cards.
Realising the rise in popularity of gardening and the amount that its customers would potentially spend on it, the bank approached the association to offer something different from the normal holiday give-aways.
The main feature of the latest mailing list is an APL garden-makeover competition or a cash prize alternative of £15,000. To enter the draw, customers will need to have at least 400 points on their cards. The APL and its members will benefit from the distribution of the leaflet as it highlights the commitment to providing high-quality landscaping and complete customer satisfaction shown by APL members. The material also provides details of the APL web site and how to contact its members.
APL vice-chairman Charles Hogarth enthused: “The promotion is giving the association and our members exposure to over one million people who, otherwise, might not have considered using a professional landscaper.
“What’s more, the link with a reputable bank such as Lloyds/TSB provides consumers with the reassurance that when they’re dealing with a member of the APL they are dealing with a professional and not a ‘cowboy’.”
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