New BALI chief executive Sandra Loton-Jones hopes to bring an outsiders’ perspective to the 700-member landscape industry body.
Loton-Jones takes over from David Spencer, who hopes to become regional representative for Wales and Northern Ireland.
She was director of regions and nations at landscape training association Lantra from 2002 to 2004 and a lecturer at the Welsh College of Horticulture in the 1980s.
Spencer said her background in training and fundraising would help BALI to train members’ staff to make them more competitive.
Loton-Jones said her strengths included good knowledge of the sector and the “bigger picture” outside BALI, being a good communicator and having contacts outside the industry. “I want to build on the excellent work of David and ensure the transparency of BALI as a quality representative body for members and the sector in general. I also want to raise landscaping’s profile with central government and devolved administration.”
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