B&Q wins award for employee engagement strategy

B&Q has picked up two awards for its campaign 'Transforming B&Q' which aims to increase profit and the company's share price.

 

The DIY/garden centre won best single campaign and best strategy at the Institute of Internal Communication awards ceremony held at the London Hilton last week.

The campaign, created by B&Q’s Internal Communication team was designed to improve employee engagement and drive better business performance. 

For its entry, B&Q demonstrated how it looked to its employees in order to re-define its purpose and values, and introduced a new set of customer promises, a process which began in 2009. The programme was designed to achieve a target of £300 million profit and a share price of 300p by 2012.

Liz Bell, B&Q’s HR director said:

This is a fantastic achievement for our internal communications team, which has worked tirelessly to improve the levels of engagement we have with our 30,000 employees in stores and at our store support office.  We have seen some fantastic results already in terms of the feedback from our colleagues and positive financial results so these awards go a long way to reinforcing that we are doing the right thing.


B&Q launch its new ranges on 28 July under a reduce, reuse, recycle theme.


Have you registered with us yet?

Register now to enjoy more articles and free email bulletins

Sign up now
Already registered?
Sign in

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Read These Next

Is local 'reveg' a commercial opportunity in the UK?

Is local 'reveg' a commercial opportunity in the UK?

Botanist Dr Trevor Dines suggests there are commercial opportunities for local seed supply in the UK.

What next for Bunnings UK after massive write-down?

What next for Bunnings UK after massive write-down?

Australian analysts suggest Wesfarmers could pull out of the UK following the continued woes of Bunnings/Homebase UK & Ireland, but is there a way forward for the 250-store DIY/garden centre group?

Business planning - cash-flow management

Business planning - cash-flow management

Wider market volatility can have a big impact on cash flow but there are ways to avoid problems, Neville Stein explains.


Follow us on:
  • Facebook
  • LinkedIn
  • Twitter
  • Google +
Horticulture Jobs

Horticulture Week Top 100 GARDEN CENTRES 2017

See our exclusive ranking of garden centre performance by annual turnover. 

Garden Centre Prices

Peter Seabrook

Inspiration and insight from travels around the horticultural world
 

Read more Peter Seabrook articles

Neville Stein

Business advice from Neville Stein, MD of business consultancy Ovation
 

Read latest articles

PLANT SUPPLIERS GUIDE

Free to subscribers, the essential guide for professional plant buyers
 

Download your copy