A company representative said:
"B&Q has 10 own brands and we’re rolling-out group-wide common ranges under those brands, for instance Blooma, Blyss and Verve. Therefore own brand horti products across Kingfisher will come under the group brand, Verve."
Rival Homebase told Horticulture Week last week that it is keeping its own label because the DIY/home retailer believes it is a strong brand.
Parent company Kingfisher has seen profits before tax rise from £354m last year to £439m in the 26 weeks to the end of July on sales of £5,662m, a rise of 3.8 per cent.