B&Q Easter campaign includes new 'teabag technology' for bedding

B&Q is promoting its new 'teabag technology' in a £10m advertising campaign that launched on 4 April.

The 'teabag' product replaces polystyrene containers used for B&Q bedding and is the focus of one 30-second TV advert.

Other adverts highlight B&Q paint and general DIY tasks.

Agency WCRS is behind the adverts.

B&Q marketing director Chris Moss said: "It's time to inspire people to get up off the sofa and unleash the gardener, painter and barbequer."

The campaign features B&Q's orange apron worn by customers engaged in DIY and gardening.


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