Award-winning peat-free wool compost range launches to trade

An award-winning peat free compost range, made from British sheep's wool and bracken, is being launched to trade customers for the first time at Four Oaks Trade Show 2014.

Dalefoot Composts’ sustainable ‘Wool Compost’ is ideal for the growing number of eco-conscious customers wanting to switch to peat free for all their gardening needs. Our premium, quality composts offer a consistent performance with reliable results and the newly extended product range includes composts for sowing seeds, potting-on, filling tubs and baskets, top dressing borders, improving clay soils and even ericaceous planting – everything a gardener requires throughout the year.

These new ‘Peat Free’ products, for the discerning market, are unique and made to traditional recipes founded upon "garden wisdom" using natural ingredients that are not only renewable but also provide benefits to the British landscape and upland farmers. Innovatively the composts use sheep’s wool, ideal for water retention and an excellent slow-release source of nitrogen, and bracken, a naturally invasive plant but when harvested proves to be very high in potash and provides a wide range of health-giving minerals and trace elements to plants.

The composts have both a strong identity, with very attractive packaging, and a growing loyal customer following.  During recent trials Wool Compost came out tops in BBC Gardeners' World magazine ‘potting up and growing on’ compost trial* beating seven other leading peat-free and loam-based composts. It has also been shortlisted as an RHS Chelsea Product of the Year.

Simon Bland from Dalefoot Composts said: "With more customers now demanding peat free, our compost provides an ideal sustainable solution for retailers and trade users. Made in the Lake District, from British wool and bracken and so has a great heritage."

Dalefoot’s sustainable range includes a Wool Compost and an Ericaceous Potting mix, double-strength Ericaceous and Wool Composts that can be mixed with garden soil, Lakeland Gold for clay-busting and the recently added Wool Compost for Seeds. All the composts use natural old-fashioned ingredients but with a totally modern twist.

The composts are made at Dalefoot in Cumbria by Simon and his wife Jane, an environmental scientist.  Previously using the wool from their own flock on their 120-acre farm and the ‘ wool-clip’ of neighbouring hill farmers, along with bracken from the Lake District fells surrounding their land, which is also a by-product of the couple’s environmental and habitat restoration work.  With demand for the composts exceeding capacity, fleeces and bracken are being sourced throughout the UK.

Sold currently by mail order and a small number of nurseries, Dalefoot is looking to expand compost distribution through premium retail trade outlets.  Trade prices are available plus vat and a very reasonable delivery charge anywhere in the UK.  Minimum orders are 60 bags delivered shrink wrapped and on a pallet. Mixed pallet orders are accepted.  Point of sale material and leaflets are available to assist with displays along with a full technical back-up.

Four Oaks Trade Show Stand E23

www.dalefootcomposts.co.uk
Tel: 01931 713281  
Email: info@dalefootcomposts.co.uk


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