Award of Garden Merit could treble plant sales, says RHS

RHS horticulture head Jim Gardiner told last month's Garden Centre Association conference that using Award of Garden Merit (AGM) branding could lead to a 200 per cent rise in plant sales.

He said the "independent voice" of RHS plant trials for AGMs helps consumer confidence in buying plants. In 2011, sales of Gertrude Jekyll roses increased by 200 per cent after the RHS labelled them with AGM point of sale, said Gardiner. He added that geraniums and hydrangeas also sold better.

Wisley Facts & sales
- Fifteen per cent of visitors just go to the plant centre/shops.
- Plant sales (2011): 8% U
- Rose sales (2011): 21% U
- Bedding sales (2011): 10% U
- Herbaceous/shrub sales totalled £2m in 2011.


Have you registered with us yet?

Register now to enjoy more articles and free email bulletins

Sign up now
Already registered?
Sign in

Read These Next

Maianthemum

Maianthemum

Showy spikes, lush leaves and sweet scent all help to sell these appealing plants, writes Miranda Kimberley.

Get set for the National Plant Show 2018 - show preview

Get set for the National Plant Show 2018 - show preview

Growers will be aiming to take orders and increase sales by showcasing latest varieties at the National Plant Show. Matthew Appleby looks ahead to the event.

Crop protection: Ornamentals armoury

Crop protection: Ornamentals armoury

What can ornamental plant growers do to meet increasing pressure from the industry and consumers to become more sustainable? Sally Drury investigates the available product options.


Opinion... How to increase UK plant supply

Opinion... How to increase UK plant supply

Why don't UK growers produce more of the plants that the UK market demands?

Opinion... Co-operation is industry's best card

Opinion... Co-operation is industry's best card

What a great trade this is when one of us needs help. "The Container Revolution" co-operative exhibit at the RHS Chelsea Flower Show is a good example.

Opinion... Bridges needed across the sectors

Opinion... Bridges needed across the sectors

Horticulture Week's careers guide (HW, April 2018) is a revealing insight into what constitutes "a horticulturist". Horticulture is a coherent discipline.


Follow us on:
  • Facebook
  • LinkedIn
  • Twitter
  • Google +
Horticulture Jobs
More Horticulture Jobs

Horticulture Week Top 60 Ornamentals nurseries

See our exclusive ranking of ornamentals nurseries by annual turnover. 

Tim Edwards

Boningales Nursery chairman Tim Edwards on the business of ornamentals production
 

Read Tim Edwards

Pest & Disease Tracker bulletin 

The latest pest and disease alerts, how to treat them, plus EAMU updates, sent direct to your inbox.

Sign up here

Are you a landscape supplier?

Horticulture Week Landscape Project Leads

If so, you should be receiving our new service for Horticulture Week subscribers delivering landscape project leads from live, approved, planning applications across the UK.

Peter Seabrook

Inspiration and insight from travels around the horticultural world
 

Read more Peter Seabrook articles