Duncan Robertson of Dogtooth Technologies shows off a strawberry picking robot which selects the best berries for placing in punnets.
UK growers are short of labour so robotics could be the silver bullet.
Innovate UK have supported the start-up business, as has Cambridge Angels and other investors.
There is concrete evidence of progress with 70 robots across 5ha picking 100 tonnes of strawberries at a cost of 50p/kg showing "real commercial progress".
Apples and raspberries and crop husbandry are next on the horizon.