Aston Manor commits to ambitious growth programme

The UK's second largest cider maker, Aston Manor, has said it will continue an ambitious expansion programme.

A further £6m has been earmarked for expanding and upgrading production this year, following similar investment last year, finance director James Ellis told the Agrovista technical seminar.

The firm will also launch a graduate trainee scheme this year, while a planned 400ha of new planting by 2016 remains on track, he added.

On the cider market overall, he said: "Long-established brands are losing market share to new products and the rise of flavoured ciders. Overall, cider is static, which is better than beer."

Aston Manor joined the prime minister's trade delegation to China late last year. Ellis added: "We are keen to grow exports and I see bitter-sweet apples at the heart of that. They are what makes English cider what it is, and are not something the rest of the world has very much of. We should max out on the heritage of our product."

Meanwhile, Thatchers Cider has signed a new three-year contract with Lucozade Ribena Suntory that will see all the blackcurrants grown for Ribena in the UK pressed at Thatchers' Myrtle Farm mill in Somerset.

The new agreement continues Thatchers' partnership with the Japanese firm, which took over the brand at the start of this year.


Have you registered with us yet?

Register now to enjoy more articles and free email bulletins

Sign up now
Already registered?
Sign in

Read These Next

Tractors: market roundup

Tractors: market roundup

Manufacturers are working to provide solutions to many challenges. Sally Drury looks at their newest models.

What does the Agriculture Bill mean for growers?

What does the Agriculture Bill mean for growers?

The publication of the Agriculture Bill this week formally kick-starts the Government's plans to implement a "green Brexit" for farming, the area of the economy most impacted by the UK's withdrawal from the EU from next March.

How might the Government's no-deal Brexit plans affect growers?

How might the Government's no-deal Brexit plans affect growers?

The Government maintains that a no-deal Brexit "remains unlikely given the mutual interests of the UK and the EU in securing a negotiated outcome". But it has begun publishing a series of "technical notices" intended to explain the consequences for all parts of the economy should no deal be agreed with the EU by March next year.


Follow us on:
  • Facebook
  • LinkedIn
  • Twitter
  • Google +

Horticulture Week Top UK FRUIT PRODUCERS

See our exclusive RANKING of UK Fruit Producers by annual turnover plus the FULL REPORT AND ANALYSIS.

Horticulture Jobs
More Horticulture Jobs

Pest & Disease Tracker bulletin 

The latest pest and disease alerts, how to treat them, plus EAMU updates, sent direct to your inbox.

Sign up here

Professor Geoffrey Dixon

GreenGene International chair Geoff Dixon on the business of fresh produce production
 

Read Professor Geoffrey Dixon