Association gains EU funding for leafy salad campaign

The British Leafy Salads Association (BLSA) has secured EUR140,000 (£120,000) from the EU to support a three-year PR and marketing campaign to promote the health benefits of leafy salads.

The BLSA, which represents salad growers, packers and companies in allied trades, will match the sum, which is part of a package to help EU growers counteract the effects of the E. coli outbreak earlier this year.

BLSA secretary Jayne Dyas said: "This funding will allow us to communicate positive messages around the taste, health, versatility and provenance that leafy salads offer and ultimately have a positive effect on consumer purchasing behaviour."

The campaign will be run by specialist food PR agency Ceres.


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