‘GROW London,’ a fresh and new event which aims to "break all the rules in the gardening event calendar", will take place from 20 – 22 June 2014, located on London’s Hampstead Heath.
The event will open on 19 June with an invited preview Garden Party and will follow with three public days. GROW London has a targeted audience of between 14,000 to 16,000 garden enthusiasts and professionals. There will be a maximum of 100 exhibitors, including specialist nurseries and garden product companies.
GROW is being held in a 5,000 sqm marquee, with flowers designed by florist Shane Connolly.
Speakers so far include garden designer Chris Beardshaw, Shane Connolly, Dawn Isaac, Mark Diacono and James Alexander-Sinclair.
GROW London is the idea of Will Ramsay, founder of the Affordable Art Fair, which is now in 14 cities worldwide.
Thérèse Lang of TJM Associates is creative director for GROW London. TJM has organised Cottesbrooke Plant Finders Fair, Future Gardens and The Westonbirt Festival of The Garden. Lang is also a lead strategist for The Chelsea Fringe.
She said, "Hampstead Heath is an enviable and sublime location for this stylish, inspiring and innovative event which will provide visitors with an amazing hub of gardening excellence. We are going to raise the bar and will work with the very finest garden industry experts.
"Our handpicked hero exhibitors are what will make GROW London so special. We have worked with many of these companies and growers before over the years so they will know that we value and support them. We also understand their needs and will work hand-in-hand with them to ensure this new event is a success for both exhibitors and visitors alike."