Aquatic & Leisure Industry Co-operative aims to put garden makeover programmes back on TV

The launch of the Aquatic & Leisure Industry Co-operative (ALIC) ALIC at he Aqua trade show (6-7 October Telford) by industry figures John Finbow, James Marshall and Richard Abell aims to "inspire new consumers to outdoor living".

Finbow, managing director of Nishikoi, is leading the group.

The primary objective of ALIC is to establish funds from members to promote "DIY or project-based" outdoor living via the mainstream media and put garden make over programmes back on the TV.

An ALIC representative said: "We all remember the days of prime time television programmes such as Ground Force and Home Front. These programmes empowered consumers by giving them the enthusiasm and confidence to get out into the garden and create their own dream.

"Sadly many such programmes have disappeared or moved away from the project-based theme. We believe it is time to encourage, even financially support such programmes back into the mainstream."

ALIC added: "Although there are undoubtedly good marketing campaigns to encourage consumers, retailers often focus on price lead marketing while distributors tend to concentrate on product base campaigns.

"Neither of these methods are particular efficient at attracting new consumers to the "outdoor living" market. They simply shift existing spend.

"[ALIC's] mission is to recreate the idea that the garden is an extension of our homes living space by encouraging the production of relevant high quality prime time programming, whether by lobbying, offering investment or other strategic alliances.

Retailers and distributors can join The Aquatic & Leisure Industry Co-operative; subscriptions start at £195 (retailers) and £895 (distributors).

Members will get a self managed profile page with company profile, links and contact details. This will assist visibility of the retailer’s web site in search engines. Also:

  • Exclusive ALIC deals from distributor members.
  • Regular emails highlighting offers and news.
  • The offer of a free retail assessment by a retail consultancy. This will benefit business owners and managers by helping them to find simply ways to improve their retail environment and business potential. (Limited Offer)
  • Opportunity to be elected to the ALIC advisory panel.
  • Working together as an industry, raising the funds to put garden make over programmes back on the TV.
  • Distributor Members will receive:
  • "Easy to access market" to the ALIC retail members.
  • Access to the ALIC web site.
  • A self managed profile page with company profile, with links and contact details.
  • Ability to place exclusive offers for ALIC retail members on the website, with automated notification of order requests.
  • Regular content in the emails news letters to retailers highlighting offers new products.
  • Ability to purchase "exclusive" email news letters.
  • Opportunity to be elected to the ALIC advisory panel.

Have you registered with us yet?

Register now to enjoy more articles and free email bulletins

Sign up now
Already registered?
Sign in

Read These Next



The range of colours and flowering times makes for cheerful and economic displays, Miranda Kimberley reports.

What can growers do to reduce their use of plastics?

What can growers do to reduce their use of plastics?

Growers are waking up to the push towards cutting plastic use and are increasingly looking for substitutes and alternative methods.

What does the future hold for online garden retail sales?

What does the future hold for online garden retail sales?

The online garden centre market is often cited as a great growth opportunity for garden centres, but how well are bricks-and-mortar retailers tackling the internet generation?

Follow us on:
  • Facebook
  • LinkedIn
  • Twitter
  • Google +
Horticulture Jobs

Horticulture Week Top 100 GARDEN CENTRES 2017

See our exclusive ranking of garden centre performance by annual turnover. 

Garden Centre Prices

Peter Seabrook

Inspiration and insight from travels around the horticultural world

Read more Peter Seabrook articles

Neville Stein

Business advice from Neville Stein, MD of business consultancy Ovation

Read latest articles


Free to subscribers, the essential guide for professional plant buyers

Download your copy