April high street sales up 3.7 per cent, finds BDO

BDO's latest High Street Sales Tracker has found a combination of Bank Holidays, a late Easter and warm weather saw shoppers begin to open their wallets and boost like-for-like annual sales in April by 3.7 per cent.

March's year-on-year figures were the worst since January 2010 but the revival was led by fashion sales, up 5.1 per cent year-on-year and non-fashion up by 2.3 per cent with only homewares experiencing a dip, dropping 5.3 per cent.

Don Williams, National Head of Retail and Wholesale at BDO LLP, said:

"We always expected April to be better for the high street and these figures confirm that this has been the case. However, consumers may be starting to spend but we all have less money than we did a year ago. While there are tentative signs that the underlying conditions are starting to tilt in the right direction, retailers need to hold tight – we’re not out of the woods yet.

"The UK consumer is a resilient beast. Shopping is part of our national psyche, and this isn’t likely to change anytime soon. But consumers are ensuring retailers work hard for a sale."

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