Andy Murray boosts demand for British strawberries

Andy Murray strawberry mosaic - image:Tesco
Andy Murray strawberry mosaic - image:Tesco

British tennis star Andy Murray brings a 20 per cent uplift in strawberry sales on days when he is on court at Wimbledon, Tesco has said.

In recognitions of this, the supermarket has commissioned a 3m by 5m mosaic of  the world number 2 made from strawberries, which has gone on display at the Curzon Gallery near the south London courts.

Tesco strawberry buyer Paul Jones said: "Sales of British strawberries peak during Wimbledon fortnight but if we’ve got a home player to cheer on and a good match to follow then demand is even stronger."

During Wimbledon fortnight, British shoppers buy approximately 9,500 tonnes or 19 million punnets of strawberries – about 15 per cent of the British season’s total.

The sole strawberry supplier to the championships, Hugh Lowe Farms of Kent, has said the cool spring has provided "perfect" growing conditions for the two million strawberries it expects to supply this year.


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