Analyst Euromonitor outlines global gardening trends

Euromonitor home and technology senior analyst Stefano Botter's new report states worldwide online gardening sales were $5,671m (6.6%) in 2017, and will reach 9% value by 2022.

There will be a 7% compound annual growth rate from 2017-22 at US$ retail value. The overall garden market is estimated at $86billion global value with 1% annual growth rate.

Gardening per capita spending is:

  • North America $100+
  • Australasia $80+
  • Western Europe $60+
  • Eastern Europe $5
  • Rest of the world $1

The robotic lawnmower market in 2012 was $200m, in 2018 $800m, and is predicted for 2022 to reach $1bn.

Factors impacting the market include:

  • Shifting market frontiers-Africa and Asia 60% global population by 2030 and half global consumer income.
  • More people living in cities and generation gap impacting gardening.
  • Urban/apartment living rising Western Europe 80/40%.
  • Time poor millennials shopping online. Connected consumers include 47% worldwide with access to the internet, 90% to 3G+ network and 49% access to broadband. 
  • Shopping is being reinvented with Planty smart pots and more competition in smart gardening-Smart Lilo, Aerogarden, Herbie, Veritable and SmartGarden.
  • Ethical living-gardening gets greener, sustainability, veganic gardening, anti-plastic (Lovania reduce non-recyclable plastic by 2,000 tonnes), National Trust ‘war’ on plastic, Haxnick/Vipots/Aeroplas products.



Have you registered with us yet?

Register now to enjoy more articles and free email bulletins

Sign up now
Already registered?
Sign in
Follow us on:
  • Facebook
  • LinkedIn
  • Twitter
  • Google +
Horticulture Jobs
More Horticulture Jobs

Are you a landscape supplier?

Horticulture Week Landscape Project Leads

If so, you should be receiving our new service for Horticulture Week subscribers delivering landscape project leads from live, approved, planning applications across the UK.