Alan Titchmarsh returns to B&Q as £12m improvements unveiled

B&Q has signed up Alan Titchmarsh for a third year and is to embark on a "£12 million package of improvements to products, plant quality, store environment, equipment and irrigation systems".

Alan Titchmarsh is to front B&Q's gardening ranges for another year - image: B&Q
Alan Titchmarsh is to front B&Q's gardening ranges for another year - image: B&Q

B&Q's new horticultural range under the Kingfisher plc group brand Verve will be officially launched this spring covering almost 4,000 new products across all plants, garden care and garden equipment.
 
Its Blooma brand which launched on outdoor leisure furniture last year will have a bigger presence across almost 800 lines in leisure, BBQs, planters, decorative accessories and garden structures.
 
New to the garden power range for 2012 is the group brand MacAllister, previously used only in the power tools range and now extended to garden power across lawn mowers, hedge trimmers, chainsaws and blow vacs.
 
A B&Q representatuve said: "With the support of Alan Titchmarsh, B&Q has over the last two years improved its in store training, levels of gardening advice for customers and made improvements inplant quality.  With Alan continuing to be on our screens with his Love Your Garden TV series again this year, Alan remains a key part of B&Q’s strategy to get Britain gardening."
 
Steve Guy, B&Q’s Category Manager for Horti, Garden Care and Power said:

"In a year when more people than ever are set to grow their own to save money and enjoy the natural good life and spend more time enjoying their gardens withfamily, friends and neighbours celebrating the Jubilee or Olympics, B&Q is in the best shape ever. Continued investment in new products, store environment, training and advice in store and online means that whether you’re already a keen gardener or a budding botanist we’re herewith all the help you need."
 
Alan Titchmarsh said:

"I’m really delighted to be continuing my partnership with B&Q for a third year.  Our joint ambition of getting Britain gardening is something I am absolutely passionate about and I have been very impressed with the improvements B&Q has made over the last few years. In the current economic climate, gardening in Britain has a more vital role than ever, growing things to eat and brightening our lives with colour."


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