Adam's Rose remembers Adam Doughty, an 11-year-old Warrington boy who died five years ago. The rose was launched at the Southport Flower Show last week.
Rose specialist Keith Jones is selling the scented plant, which produces purple-pink flowers, at his Goldenfields Nursery in Cheshire.
"It's very compact, has a fantastic plum-purple colour and a great perfume," he said. "Being a Floribunda it has masses of flowers."
Jones is the agent for Tom Carruth of Weeks Roses, California, which was responsible for cultivating the flower. It produces clusters of flowers from June to November and reaches around 60cm high.
The Adam Doughty Tribute Fund will receive 20 per cent from the sale of each rose, which will help pay for a 24-hour free helpline, grants and counselling.
Christine Hughes, community development officer for the Meningitis Trust, said: "Developing this rose in memory of Adam is a beautiful way to remember him."
- Meningitis kills more children under the age of five than any other infectious disease. Contact the trust on 0800 0281 828.