72% of Saltex visitors are specifiers, researchers find

IoG Saltex research has found that 72% of the 9,267 visitors to last year's turf show have responsibility for specifying products and services.

Some 32% of visitors were from organisations that spend up to £50,000 a year on products and services, 19% from firms that spend between £50,000 and half a million pounds a year, and over 13% had budgets above £500,000.

In addition, the independent research by Vivid Interface also states that 81% of visitors with purchasing power said IOG Saltex influenced their decision to find a new product/supplier or to place an order that they would not have placed if they had not visited the event at Windsor. 

The research also showed that, in an average month, 37% of visitors involved in purchasing did not see any non-supplier sales representatives and 12% see only one, while 38% were likely to ask for a quote while at the show.

Have you registered with us yet?

Register now to enjoy more articles and free email bulletins

Sign up now
Already registered?
Sign in

Read This Next

Pitches - synthetics solutions

Pitches - synthetics solutions

New technology can record, trace and predict maintenance activities for all types of artificial surfaces, Sally Drury reports.

Pitches - seeds and consumables

Pitches - seeds and consumables

The right seeding and inputs are essential for keeping grass in top condition and ensuring that pitches look and perform at their best, says Sally Drury.

Pitches - Invaluable hardware

Pitches - Invaluable hardware

Choosing the right maintenance equipment for your pitches can increase playing time and generate more revenue for the venue, Sally Drury explains.

Follow us on:
  • Facebook
  • LinkedIn
  • Twitter
  • Google +
Horticulture Jobs
More Horticulture Jobs

Products & Kit Resources