2009 to see rash of bedding plant campaigns

Bedding plants could see a surge in media and consumer interest this year because of several promotional campaigns.

Marketing organisation the Flowers & Plants Association (FPA) has been drafted in by the British Protected Ornamentals Association (BPOA) and Sakata Ornamentals UK to raise the profile of bedding plants.

The BPOA will be running the Plant Colour Now campaign which aims to focus media attention on bedding for "six week in the spring".

In 2007 sales of bedding plants were £548.7million or 35% of all plant sales, but the BPOA feel that they are rarely featured on high-profile TV coverage such as Gardeners' World and the RHS Chelsea Flower Show which could reflect public interest more.

The FPA will also work with Sakata Ornamentals UK to promote the award-winning SunPatiens Impatiens series.  

SunPatiens has been bred to be larger plants, produce faster growth, be more floriferous and to be weather and disease tolerant. SunPatiens ‘Sunsplash Salmon' won the best new introduction in the Bedding and Pot Plant category at last year's Four Oaks Trade Show.

Meanwhile, in November government minister Tessa Jowell announced that "locally sourced pot plants" may replace cut flowers as gifts to Olympic medal winners during London 2012, further raising optimism for pot plant growers in 2009.


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