Me & My Job - Tony Libra, manager, Solus Leisure Brand

How did you get started in the industry? It was quite by chance really.

Tony Libra...manager, Solus Leisure Brand
Tony Libra...manager, Solus Leisure Brand

I was fresh out of college and found a job working at Solus's sales office. Before long, through a bit of hard work and motivation, I was working my way up the business, and a mere 25 years later I am the Leisure Brand manager. What advice would you give to others starting out? The best advice I can give to others is to keep going, to work out what your goal is and stick to it. Everything gets much tougher, not easier, so make sure you have plenty of enthusiasm and ambition and the world is yours.

What takes up most of your time? Unfortunately, it will always be admin.

What is the best part of your job? The whole process involved in developing a brand or product. From starting with an idea and a sample, to seeing the finished product packaged and shot in a brochure, and eventually seeing the product I have developed selling on the garden centre shop floor. That is very fulfilling.

And the worst? Definitely admin.

What is your greatest achievement? I suppose the biggest achievement is putting together a successful range every year, finding innovation, branding the new range and launching it into the marketplace. It's a big overall ask but I love it.

How do you wind down after a hard day? Usually, it is by playing all types of sport. Unfortunately, this is becoming less frequent, but I do try to snatch some brief moments of time out when I can.

What does the future hold? Hopefully, we will continue to get through these tough times by finding innovative and exciting products to introduce into the market. I also hope we can continue to develop Solus as a brand, perhaps diversifying into more categories.

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