How did you get started in the industry? I joined Floramedia as creative manager more than eight years ago. Before that I worked for design agencies for 12 years.
What does your typical day involve? Every day is different. I can be at my Mac working on designs or visiting customers with one of our account managers. I manage a team of three designers and I am also a member of Floramedia's UK management team.
What takes up most of your time? A real mix of things. My job is to deliver quality products and designs with the best service. I spend most of my time with our in-house design team, our own print house and supply partners, as well as our European product development team.
What is the best aspect of your job? I'm fortunate that I get to work very closely with our customers alongside our account managers. It gives me a stronger understanding of our customers, their business and their marketing needs so that we can deliver effective solutions for them. I've also enjoyed some fantastic working relationships because of it.
And the worst? As my friends say, I draw pictures for a living. What can be bad about that?
What is your greatest achievement at work? I've worked in design for some excellent companies from the first day I left art college to now, more than 20 years on. I'm happy with that achievement so far.
How do you wind down after a hard day at work? I'm a family man with four fantastic children so they help - sometimes. I'm cycling to lose weight. It's therapeutic but also a good challenge.
What does the future hold? It's very exciting. Floramedia's development of web-based products such as FloraLinQ shows that our industry is forward-thinking and ready to embrace innovation and technology in garden retail.