How did you get started in your career?
My horticultural career began around seven years ago through an initial appointment at Growth Technology. Since then, I have had numerous roles in the company. I have a background in media and cultural studies that began with my degree and recently obtained a postgraduate certificate in business administration from the University of Exeter.
What advice would you give to others starting out?
Trust your own judgement, but get to know your industry by watching others with greater experience. Just do not make the same mistakes as they do.
What does your typical day involve?
The day-to-day management of UK and European garden centre/retail accounts. I manage customer needs by providing an interface between the company and its customers. I also provide technical advice and support to the sales team and our customers, as well as the tactical management of agents and the optimisation of current accounts.
What is the best aspect of your job?
I love working with customers to ensure a positive and stable business relationship.
And the worst?
Smaller teams are not without challenges. For example, you need a willingness to get involved in all areas of the business.
What piece of kit could you not do without?
My laptop and my phone.
What is your greatest achievement at work?
Being involved in the launch of Orchid Myst and then seeing it win the best new product prize at the Garden Retail Awards 2010 was a great achievement.
How do you wind down after a hard day?
I spend quality time with my two children and then I like to wind down with music and good food.
What does the future hold?
I want to continue to develop my role in the horticultural industry.