Me & my job - Lousie Moir, head of marketing, Haskins

Louise Moir, head of marketing, Haskins - photo: HW
Louise Moir, head of marketing, Haskins - photo: HW

- How did you get into garden retail?

I'm a local girl and did business studies at Bournemouth University before working at B&Q as a content manager on multi-channel elements like catalogues and the website. A short stint in financial services led me back to retail as I missed the variety and pace of life. When an opportunity at Haskins came I seized the moment.

- What's the best part of the job?

The people are passionate and friendly. It's a great change from a big corporate set-up to be in a family atmosphere with lots of professionalism and knowledge. Haskins' customers are unlike those of a big retailer; they are very loyal and interested in the marketing. If they see me in the centre they will often come over and ask questions. Usually you are stuck in an office and don't see projects implemented, but at Haskins I'm out there seeing it happen.

- And the worst?

Being the new girl, there's still a lot to learn. This sector is so seasonal and until you have been here for a full year you are on a constant learning curve.

- What would be your advice for people wanting to get into garden retail as a career?

It helps to have an interest in the subject: my parents and grandparents were keen gardeners. You must be ready to continually learn. With most retail you have one product range and that's it. Here we have seasons, emerging trends like grow-your-own, and Christmas, Valentine's Day, Mother's Day and Easter within a few weeks. You have to be varied and able to change rapidly.

- What are your plans?

At the moment we are undertaking a big audit on how systems work and I'm working on putting together a strategic plan for marketing.


Have you registered with us yet?

Register now to enjoy more articles and free email bulletins

Sign up now
Already registered?
Sign in

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Read These Next

Business planning - Demand management

Business planning - Demand management

Seasonal demand may be inevitable but peaks and troughs can be managed to minimise business impact, Neville Stein explains.

What impact will 2017 results have on garden centres' plans for 2018?

What impact will 2017 results have on garden centres' plans for 2018?

Modest growth in 2017 means some garden centres are looking towards rebuilds, extensions and new acquisitions to find growth in a maturing market.

Is local 'reveg' a commercial opportunity in the UK?

Is local 'reveg' a commercial opportunity in the UK?

Botanist Dr Trevor Dines suggests there are commercial opportunities for local seed supply in the UK.


Follow us on:
  • Facebook
  • LinkedIn
  • Twitter
  • Google +
Horticulture Jobs
More Horticulture Jobs

Horticulture Week Top 100 GARDEN CENTRES 2017

See our exclusive ranking of garden centre performance by annual turnover. 

Garden Centre Prices

Peter Seabrook

Inspiration and insight from travels around the horticultural world
 

Read more Peter Seabrook articles

Neville Stein

Business advice from Neville Stein, MD of business consultancy Ovation
 

Read latest articles

PLANT SUPPLIERS GUIDE

Free to subscribers, the essential guide for professional plant buyers
 

Download your copy