Me & My Job: Joe Massie, assistant creative director, Springbank Flowers

Joe Massie, assistant creative director, Springbank Flowers - image: Springbank Flowers
Joe Massie, assistant creative director, Springbank Flowers - image: Springbank Flowers

- How did you get started?

I didn't want to be a florist but I was 13 and wanted a Saturday job. I asked every business in the village if they needed anyone and got turned away because I was too young. The last place I tried was the florist, who needed someone to scrub buckets. A couple of months in I realised I really enjoyed it and would be happy doing it for the rest of my life.

- What does your typical day involve?

It really varies - that's the great thing about it. One day it could be full of client meetings and the next I could be on site creating installations.

- What is the best part of your job?

The variation. I love the creativity and the different specifications we work to. One day you could be doing vintage designs and the next it could be a really modern style. There is a lot of scope for variation.

- And the worst?

Some mornings I have to be up at 2.30am. That is absolute hell - it's not a good look for me. It's only about once a month but it feels far more often.

- What piece of kit can you not do without?

I love my Japanese secateurs with titanium blades. I picked them up in Germany when I was working there. They are absolutely amazing and incredibly beautiful.

- How to you relax after a hard day?

I go out with friends, chill out, go to art galleries or head to the beach.

- What is your greatest achievement?

Coming third in the World Skills finals in Canada and getting the bronze medal for floristry. Chelsea this year was amazing too. I was over the moon to get RHS young florist of the year.

- What does the future hold?

I'll keep trying to challenge myself, keep learning and doing a lot of different things.


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