Me & My Job - Ian Overson, category manager, Bayer Garden UK

Ian Overson, category manager, Bayer Garden UK - photo: Bayer Garden UK
Ian Overson, category manager, Bayer Garden UK - photo: Bayer Garden UK

- How did you get started?

I never considered working in garden care until I met (Bayer Garden UK head) Tommy Gill, who had plans to introduce the concept of category management into this sector. After working in the food industry, it seemed like an opportunity to transfer the skills I'd learned there to a different sector.

- What's a typical day?

Reviewing sales figures from retailers takes up a lot of time. We get EPoS data for all Bayer products from all the major retailers, so I know how much stock they have and also the current rate of sale. I'll also discuss new product developments with the marketing team and study the long- and short-term weather forecasts to anticipate where the demand will be.

- Do you get out of the office much?

Yes, I am constantly in discussion with the major retailers. Also, during pre-season, in September and October, I'm on the road with territory managers, promoting new ranges to centres.

- What's the best part of your job?

The variety and the challenge that it presents.

- And the worst?

The technical restrictions on developing new products are frustrating. It can take 10 years to get a new product on the shelves.

- What bit of kit can't you do without?

Microsoft Excel because most of what I do is data-driven.

- What do you do to wind down?

I play poker and golf. I've always been interested in maths and statistics, and I like working out the probabilities involved in card games. I've played in UK amateur championships and hope to compete against the pros soon.

- What does the future hold?

The opportunity to develop category management in this sector is only in its infancy and I would like to play a part in moving this forward.


Have you registered with us yet?

Register now to enjoy more articles and free email bulletins

Sign up now
Already registered?
Sign in

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Read These Next

Business planning - Demand management

Business planning - Demand management

Seasonal demand may be inevitable but peaks and troughs can be managed to minimise business impact, Neville Stein explains.

What impact will 2017 results have on garden centres' plans for 2018?

What impact will 2017 results have on garden centres' plans for 2018?

Modest growth in 2017 means some garden centres are looking towards rebuilds, extensions and new acquisitions to find growth in a maturing market.

Is local 'reveg' a commercial opportunity in the UK?

Is local 'reveg' a commercial opportunity in the UK?

Botanist Dr Trevor Dines suggests there are commercial opportunities for local seed supply in the UK.


Follow us on:
  • Facebook
  • LinkedIn
  • Twitter
  • Google +
Horticulture Jobs
More Horticulture Jobs

Horticulture Week Top 100 GARDEN CENTRES 2017

See our exclusive ranking of garden centre performance by annual turnover. 

Garden Centre Prices

Peter Seabrook

Inspiration and insight from travels around the horticultural world
 

Read more Peter Seabrook articles

Neville Stein

Business advice from Neville Stein, MD of business consultancy Ovation
 

Read latest articles

PLANT SUPPLIERS GUIDE

Free to subscribers, the essential guide for professional plant buyers
 

Download your copy