How did you get started in the industry? I began working at a local tree nursery on weekends while I was still in school. After sixth form I went full time, and it carried on from there.
What does your typical day involve? Being in marketing, it can be quite varied. One day I could be creating sales reports, the next I could be looking at venues for corporate events.
What takes up most of your time? Most days are fairly well balanced - a few hours here and a few hours there. It's difficult to say what takes up the most time.
What is the best aspect of your job? When ideas are put in to action. It's really rewarding seeing all that time and effort made worthwhile.
And the worst? When problems occur outside anybody's control. Chalara fraxinea is causing a lot of concern. It would be a tragedy to have another epidemic on the same scale as Dutch elm disease.
What is your greatest achievement at work? Getting the job here at Coles Nurseries. It was a big step up from my last role and I'm looking forward to seeing where it takes me.
How do you wind down after a hard day at work? I like to go for a jog after a hard day, although sometimes having a big packet of biscuits with a cup of tea helps too.
What does the future hold? The ways we promote our products are always changing. It's impossible to predict the next phase, but I think the internet still has a lot more to offer us. Markets are constantly changing and companies will need to be able to evolve to adapt and survive. I am looking forward to tackling any challenges that come my way here at Coles Nurseries.