Me & My Job - George Williams, chief executive, PlantSnapp

 George Williams, chief executive, PlantSnapp
George Williams, chief executive, PlantSnapp

- How did you get started in the industry?

I studied biology at university for want of a botany course and did all the plant-related courses and my dissertation on yellow magnolias. I met investor Angus Rankine and his first question was: "What's your big idea?" For three years it had been bubbling away to launch a plant identification app that provides care information and links to an online suppliers. He said: "Great, let's do it."

- What advice would you give to others starting out?

Just do it. It sounds obvious but when leaving university don't worry about making the wrong decision. Just dive in.

- How does your app work?

We have a network of horticultural experts who are mostly mates my age - keen young gardening people who know what they're talking about. The app on is on App Store and will disseminate slowly. There's already a natural interest because of people's curiosity about plants - the idea that you look into your neighbour's garden and want a plant but don't know what it is so you ask us and you can order it within 24 hours. We're also working with the Bumblebee Conservation Trust.

- What does the future hold?

After the launch at Clifton Nurseries we have a lot of plans including to add extra credits for sharing with other people. People who care for the app, be there 20 or 100, will spread it. My dream is to make it as automated as possible. Technically I don't think it's possible but you never know.

- What is the best thing about horticulture?

The flowers. Working outdoors you are truly in touch with nature.

- And the worst?

The winter and the barrier with garden-orientated people who have passion. They tend to be the older generation who think it's not the sort of thing you get into when you see young people doing it.


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