Me & My Job - Adrian Masters, regional manager, Headland Amenity

Adrian Masters, regional manager, Headland Amenity - image: Headland Amenity
Adrian Masters, regional manager, Headland Amenity - image: Headland Amenity

How did you get started in the industry? I was working for a French fertiliser manufacturer, mainly supplying agriculture, when my area manager at the time left to join an English bio-stimulant company involved in agriculture, horticulture and amenity. Some six months later, a position within his new company became available and it was suggested that I apply. I got the position and the rest, as they say, is history.

What advice would you give to others starting out? Believe in what you are doing and always be honest to yourself.

What does your typical day involve? There is no such thing as a typical day. There is a saying in relation to preparation - "fail to plan and plan to fail" - but while planning is extremely important in being efficient, so is being flexible. Invariably a situation will arise during the day that requires attention and therefore we have to be flexible and able to adapt quickly.

What is the best aspect of your job? Working with clients to understand their requirements, formulating a plan and seeing that plan come to fruition.

And the worst? Taking soil samples when it is cold, wet and generally miserable - and because our busy time is January and February, we have our fair share of having to dry out in the car.

What has been your greatest achievement? Beating my nephew Luke Narraway at table football. Apart from being a professional rugby player, he is the most competitive bloke I know.

How do you wind down after a hard day? I do enjoy a cold beer (or two) after taking my dog for a walk.

What does the future hold? If I had the answer to that I would be a very rich man, but hopefully Headland can continue to grow by offering good service and honest opinions.


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