Suffolk seedsman Mr Fothergill's is supporting the campaign with the introduction of several new varieties, plus a display stand featuring 16 varieties in many of its retail stockists throughout the UK.
Tomato Sungold F1 has long been regarded as a 'standard' for flavour, and the renowned 'cherry' variety is joined by three new and exclusive sister-varieties for 2016. Suncherry Smile F1 has superb sweetness and good disease resistance, Sunchocola F1 has a rich, dark skin and tasty flesh, while Sunlemon F1 produces delicious, yellow-skinned fruits. All three exclusive new strains are priced at £3.25 for 10 seeds.
Marshall's is promoting Tomato Montello F1 with a six seed pack at 50p. Also new from Marshalls is Cabbage Gunma and Enviii Foundation, which is a new probiotic plant booster.
Suttons has F1 Crimson Crush, which promises to be blight-free, while Thompson & Morgan'a Vegetable of the Year for 2016 – Tomato Mountain Magic, is a "fully blight resistant variety". Akron and Sweet Aperitif are also in T&M's top three tomatoes.
Exclusive to Mr Fothergill's for 2016 is Red Bodyguard F1 (£1.95 for 10 seeds).
Meanwhile, Pomona Fruits has issued a new catalogue featuring the first dwarf raspberry 'Ruby Beauty', 'Core Blimey' apples, 'Meteor Korai' cherries and 'Sibley's Patio Victoria' plum and 'Sibley's Patio' almond.